Crestpoint University

Business Communications

ENG-102

ENG-102
Business Communications
3 Credits

This course teaches students how to plan, compose, and execute effective business documents according to current professional standards. The course emphasizes considerations of purpose, audience, organization, and style, and provides both broad guidelines for composition and targeted strategies for specific kinds of documents. Special attention is also given to the collection and analysis of data for use in reports and presentations.

English 102 is designed to give students both a conceptual understanding of what is important in various genres of business writing and the ability to competently execute documents in those genres. By the end of the course, students should be able to provide intelligent explications of strategies for business communication in a wide range of areas; they should also be able to employ those strategies in their writing.

Course Learning Outcomes

At the completion of this course, the student will be able to:

  • Adjust sentence style to improve clarity, determination, and emphasis.

  • Balance sentence length and rhythm over the course of a paragraph.

  • Create smooth, varied transitions between sentences and paragraphs.

  • Employ gender-neutral language according to current workplace standards.

  • Distinguish between routine and non-routine communications and between direct and indirect organizational plans.

  • Discuss and apply strategies for motivation and persuasion, and apply them to sales letters, claims, and proposals.

  • Successfully buffer and deliver bad news in adjustment letters and evaluations.

  • Responsibly gather data from both primary and secondary sources, and analyze that data.

  • Create successful tables and charts, and perform cross-tabulation analyses.

  • Plan and execute written and oral presentations.

  • Write reports and presentations collaboratively.

  • Compose effective resumés and letters of application.

  • Communicate orally in a business environment in an effective manner

Accredited by the Distance Education Accrediting Commission. The Distance Education Accrediting Commission is listed by the U.S. Department of Education as a recognized accrediting agency. The Distance Education Accrediting Commission is recognized by the Council for Higher Education Accreditation (CHEA).

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