This introductory course will examine fundamental principles, problems and practices of marketing. The goal of the course is to provide the student with a foundation of marketing principles including product, price, placement and promotion. The course will also emphasize the functions of marketing as they relate to the production and distribution of goods and services that are ultimately purchased by the consumer.
Course Learning Outcomes
At the completion of this course, the student will be able to:
Outline the organizational management structures that are typical of most organizations.
Assist in the planning and strategic management or organizations.
Propose methods by which organizational decisions can be made in a wide variety of circumstances.
Define and explain the concept of entrepreneurship and specific problems that arise in the course of new venture management.
Describe problems that typically arise during the processes of organizational change and innovation.
Identify and help solve issues that arise in managing human resources and the behavior of individuals within an organization.
Propose ideas that would help motivate employees to improve their performance.
Explain the importance of leadership and influence processes to the performance of organizations.
Outline the importance of communication in organizations and steps that could be taken to improve the same.
Prescribe steps that may be taken to improve the managing of groups and teams, the control process and operations, quality and productivity.
Accredited by the Distance Education Accrediting Commission. The Distance Education Accrediting Commission is listed by the U.S. Department of Education as a recognized accrediting agency. The Distance Education Accrediting Commission is recognized by the Council for Higher Education Accreditation (CHEA).
